Progressive Commercial
Concept Pitch

 

In order to help Harte Hanks win Progressive Insurance's Commercial line of business, we were tasked with developing creative concepts that would make them stand out from the competition. The goal? To drive awareness and consideration amongst small business owners that Progressive now offers the option of buying their Commercial Auto and Business policies directly. 

Progressive's Main Idea: Progressive knows what it takes to be a successful small business owner (SBO) and they will be standing by 24/7 to support their goals and offer the support needed to boost their business potential. 

Hustle_And_Flo_Logo

Hustle & Flo
By taking a familiar phrase and igniting new life into it, we found a way to connect the focal point of Progressive’s brand, Flo, with the vibrant attribute required to operate any small Small Business, Hustle.

MANIFESTO

You’re a small business owner, so it goes without saying that hustle is in your DNA. You’ve taken your vision and made it a reality. You’ve been tried, tested and you’ve proven yourself right. And, let’s be honest, at the end of the day having the right insurance means there’s one less thing for you to worry about. 

Progressive is where hustle meets Flo. Let us tailor a policy designed to protect your business and we’ll make sure you’re covered for everything you need, and nothing you don’t. 

See what happens with #HustleAndFlo

RESULTS:

  • The creative work blew them away. The team at Progressive were amazed at how well we understood the nuance of their brand.

  • After over an hour of very engaged and strategic Q&A during the pitch, the team at Progressive openly shared that they loved our ideas, loved the work we showed, and were already behaving as if we were on the case.

  • We ultimately won the business and started working with Progressive in early 2017.