Philadelphia is known around the world for its high-energy and powerful fitness community. The problem? It's primarily male dominated. After identifying that the reason many women don't exercise is due to gym-timidation and lack of free time, Phitness was born. This personal training company delivers the benefits of a gym atmosphere in a convenient, in-home setting.
Using landmark iconography, a feminine but strong color pallet and attention-getting imagery, my designs help bring this brand to life in a deliberate, memorable and regionally-relevant way.