Offering its driver's total control, classes at the BMW Performance Driving Schools are a once-in-a-lifetime experience. Putting drivers behind the wheel of a powerful vehicle, BMW is on a mission to push both its cars and its drivers to their limit, with one of their trained professional instructors always ready, of course.
BMW came to Harte Hanks looking for marketing materials that would convey the same power and ferocity of this experience directly to the driver's inbox. Using bold type, impactful imagery and scrolling tire tread, I developed attention-getting (and client-loving):
- Thank-You Email Concepts
- Website Home Page Banners